EMV stands for Europay, MasterCard, Visa. It is the new global standard for chip-based Debit and Credit Card transactions. It is a joint effort between Europay, MasterCard, and Visa to ensure security and global acceptance so that MasterCard and Visa Cards can continue to be used everywhere. The new cards come equipped with an EMV chip, one of the most effective tools being used to prevent the spread of credit card fraud. The chips are small metallic squares on the front of the cards that hold card information.